Straight to the point: I care about the environment. I care about climate change. I believe in science.
Do you people also care about the environment? Good, then we are on the same page. We should be friends. But we are not. You are all going to hate me because I’m about to tell you something you don’t like to hear, but you need to hear.
You’ve been going about environmentalism the wrong way!
This makes me angry, nay, fist-clenching furious. Can everybody understand this concept, or have I lost you naive little blueberries already? You can have good intentions, and still do bad things because your method is wrong. Try to sit down and allow that thought to penetrate for a minute before you go on.
I am here today to speak on behalf of all keyboard hacks everywhere. From the lowest SEO rat off Fiverr to the most successful content marketing guru. Every single one of us is sick of flowery writing gig ads.
Let me save you time: If you really want to attract top talent that will actually work for you, the golden ad formula is this:
How Your “Help Wanted” Ad For A Writer Should Look:
PAY – MENTION! THIS! FIRST!
Schedule – Being as flexible as possible helps us cram your project into that five-hour gap in our week.
Topic – WHAT will I be writing? If there’s more to it than just writing, mention duties i.e. editing, social media management, WordPress plug-in slingin’, etc.
Company – WHAT is your business model? What is your mission statement? Essentially, how is my writing supposed to make you money?
Target audience – WHOM will I be writing for? Are they old fuddie-duddies who still own black-and-white TVs? Are they young hip teens? Working-class moms? Entrepreneurs?
This should be easy stuff. You sell something to somebody and now you want a content marketer, don’t you? One of the biggest things that will make us freelance writers skip your ad is if you sound like you have no clue as to any of the above points.
But in the first, most essential place, please spare us these sugary funeral eulogies like this one somebody pitched at me on Linked-In. This is not to reflect on the company. This is just an education in what writers actually think about when they read your ad.
