Category: ECommerce

Who’s Afraid of Elon Musk? | A Penguin Pete’s Halloween Special!

Ooooooooh! Elon Musk! Elon Muuuuuuuuusk! He comes like a towering Godzilla of Capitalism, like the old Sim City game punishing you for your economy running too hot.

Elon-Musk-GodzillaIt’s like if you took every evil adjective of every Bond villain, ran it through a Warner Brothers’ cartoon filter, had Mel Brooks direct, and… fudge, there’s no use comparing this self-digesting multimedia fireball of midlife crisis frenzy. YOU explain Elon Musk? I dunno, “lovechild of Cthulhu and Mammon?” “The business news world’s equivalent of ___ye West?”

Here it is, Halloween 2022, and the scariest recent event that anyone can think of is that the Musk-Twitter deal went through. People bailing, mass panic. Yet it has been a few days, and Twitter is not, to me, noticeably worse than it has been over the 13 years I’ve been there.

This is precisely what I predicted would happen up to now. And now, speaking from my experience in media science studies in the context of eCommerce marketing, I will walk you through the logic of How I Knew That – and how I know the ways this social media storm is likely to abate.

elon-musk-terminator

I don’t blame anybody for bailing right now. Yes, the big stomping global gazillianaire muppet monster towering down Fifth Avenue is an impressive public spectacle which the media likes to follow around like puppies being fed a trail of breadcrumb treats. Join me after the jump, I promise you that once again, it’s not the end of the world…

Continue reading “Who’s Afraid of Elon Musk? | A Penguin Pete’s Halloween Special!”

My Latest Multimedia Productions…

(*blowing dust off WordPress*)

Jesus holy mother of peasants and pumpkins hail Mary! HOW LONG HAS IT BEEN? March 2022, right when Putin invaded Ukraine. Since then, I’ve shifted gears a lot in my freelance livin’ work. It’s kept me THAT busy, so that is the excuse slip I have for not blogging on my own site for 5 months.

OTOH, I have always said that you should know me by my work, with my domain only functioning as a central hub. Judge me not by my poor stats at penguinpetes.com, but by my freelance work over on a YouTube channel with 3.5K subscribers.

Aw, what’s that, you say? You want to see some of Unca Pete’s video reviews for the $25 billion cannabis industry? Right this way, and be sure to stay tuned for more podcast news following…

69 views nice

nice…

Continue reading “My Latest Multimedia Productions…”

My latest adventures in Content Marketing…

Blah blah blah Pete doesn’t post often enough, blah blah blah I’m too busy working for clients to look into my own website. My own site is so neglected it’s a wonder they haven’t opened a Spirit Halloween here yet. Blah blah blah there I’m blogging now.

I see tweets like this all the time:

Except I’m a BLOGGER, so while everybody else posts a onesie-twosie WIP, I’m seeing my projects go by in a blur. Today is October 12th.

Here’s a round-up of everything I’ve been busy as a bee with in just this past month, right after the jump.

Continue reading “My latest adventures in Content Marketing…”

How To Work From Home : A Survival Guide For The Hardwood Jungle

Forgive me, I should have written this guide sooner in the pandemic. Just didn’t think it would really be needed. But now that the global pandemic is a permanent thing for a while, and so many of you are clamoring for some of my work-from-home magic, I will share my tricks of the trade.

While a 9-5 job wage-slave working remotely can benefit from some of these tips anyway, this guide is written for the freelance / professional point of view.

toddler-on-phone

[1] I’m sorry, you need self-discipline.

Do me a favor: Take a deep breath and then scream “GATEKEEPER!” at me as loud as you can. Now that we have that out of the way, I’m sorry, but nature imposes this gate, not me. Either you are a self-starter and able to discipline yourself, or you will fail. If you say, “I can’t self-dicipline,” make yourself do it. Learn how. Give yourself a new chance, maybe things have changed.

Of course, there’s days when I don’t want to work, there’s tasks I dread, there’s deadlines that I procrastinate because, to be frank, it’s fun and I perform amazing under pressure. But I get the thing done! It always eventually comes down to “it is time to sit down and plow through this unpleasant task.” There are no shortcuts, no tricks. Just start doing the work and let the momentum carry you. Really, you were doing the same thing for a boss when you worked 9-to-5. Now you get to reap the full spoils of your labor, so that’s even more motivation, right?

Wanting to work from home without self-discipline is like wanting to be a lifeguard without learning to swim.

Continue reading “How To Work From Home : A Survival Guide For The Hardwood Jungle”

Work From Home Freelance Writers: How Much To Charge?

Work From Home is the new hot trend in the COVID era. After my 20+ years in freelancing over the Internet, you’re all finally catching up to me. Good (at least I think so)! For freelancer content writers who are just starting out, the #1 most common question I see asked is about how to set rates.

I’m going to try to tell you in the clearest possible way how to set your rates as a freelance writer.

freelance-writing-rate-charge

How Much To Charge For Freelance Content Writing? (short answer)

The short answer to how much to charge is a simple formula:

  • a: Your rate per word
  • b: How many words you can write per hour (reasonably)

If A x B = a decent hourly wage for where you live, that’s a reasonable rate to charge. As a basic rule of thumb.

There’s a lot of fudge factors that affect this number, however. The content you will be writing may be faster or slower going due to the need for extensive research. The amount of non-writing effort you have to put into the project (spreadsheets, managing WordPress, communicating with the client’s team, etc.) may take up some time worth billing for too.

If I’m just raw typing on a subject I already know pretty well, I can easily do 500 words per hour. Nitpicky research, needing to format things in HTML, having to provide images, those slow me down to an average of about ~200 wph. By that point, I tend to bill by the hour instead.

Continue reading “Work From Home Freelance Writers: How Much To Charge?”

Belief in “Gatekeeping” is a Paranoid Delusion

So I’m a cultural muckraker, and consider it my station in life to slaughter sacred cows, shatter illusions, bring illumination to our dark world, and correct common misconceptions. My popularity in this regard varies depending on the target. I can savage organized religion, Wall Street, Republicans, Nickelback, whatever is the acceptable target, and then you all love me. Because you are the choir I preach to.

I could publish a recipe for BBQ Jeff Bezos right now and probably get a ticker-tape parade for it. But then, if all I did was knock down straw men all day, I’d be fat ‘n’ lazy. Instead, I choose a more difficult topic, which will make me a lot less popular.

Today, I am going to tell YOU, yes YOU READING THIS, why YOU do a bad, damaging thing on social media, and why YOU need to stop it. In fact, I am going to beat this lesson into your backside with a belt and squat you in the corner afterwards to think about what you’ve done. I do it because I love you.

I’m not very popular when I do this. There will be no ticker tape parade for me for this post, but I am OK with that. Because doing things means more to me than validation.

What is this “Gatekeeping”?

Not to single out this particular person or account or even instance, but the lesson demands a random example:

Millennials

This gem is a perfect example of the “gatekeeping” delusion. It hits all the woke buzzwords. And it shows a nasty mental virus that infests the “writing” community.

Continue reading “Belief in “Gatekeeping” is a Paranoid Delusion”

Anatomy of a Scam Link-Building Spammer Service

Dear website maintainers, editors, and eCommerce entrepreneurs:

Want a successful business? Then you’d better not deal with SubmitCore! They advertise themselves as a link-building service. I explain what a link-building service is about here, and also tell you how to do it yourself for free.

Just to reiterate, the whole point of guest-posting is to have your fine article hosted on an established website, while also linking back to your own website. Google sees the high-ranking authority site with a link to you and awards your site Pageranking points. But to be successful, your copy must be not just non-spammy, not just competent, but really great! Here is a knock-out article on Guest-Posting 101.

But some people would rather go through a paid service, and I have no truck with them. There are some good guest-posting services out there, and it is a legitimate business if done right. But don’t rely on Submit Core. I award them zero out of infinity stars, no points, last place in any contest that matters.

Now, I have not actually done business with SubmitCore. Instead, they tried to do business with me… if there is any “they” there and the whole thing isn’t just a bot. So let’s back up and I’ll share the whole story…

write_for_Dab_Connection-640x360
Continue reading “Anatomy of a Scam Link-Building Spammer Service”

Unprecedented Times: Don’t Underestimate the Impact of the Pandemic

UPDATE 12/22/2021: Unbeknownst to me at the time I first wrote this,
Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, stated that the impact of COVID-19 would be so great that the world requires “a Great Reset.” He makes many arguments similar to mine here. I didn’t know this existed when I wrote this post in July 2021.

In my freelance blogging business, I deal with mostly online entrepreneurs who have a website-driven business model. Ever since the pandemic hit, all my clients have been taken off-guard by the fallout. It’s not just that all the numbers in online business go down; some numbers go up too. The one consistent pattern is that nobody can predict what’s going on, and everybody wants answers.

For those of you in eCommerce who are also wondering what’s going on, I can provide some clues. I can’t provide definitive answers, and part of the clues will point out why. My purpose here is to lay out the mind-boggling scope of the pandemic’s impact on business.

The bottom line is that the economy is largely a chaos system. Chaos systems are huge, complex systems where small changes can cause huge ripple effects. The mark of chaos systems is that it is very difficult to predict what effect a given stimulus would have. Meanwhile, a global pandemic is also a chaos system, as natural phenomena with worldwide reach are wont to be. The result: The economy interacting with the pandemic is the front between two chaos systems, not just one!

But in the first place, there are not only people missing from the work force, but people missing from the mall. They are not shopping, or what shopping they are doing is bare necessities, not discretionary spending. They are not traveling, they are not buying tickets to anything, they are not being busy. So they are not stimulating business.

Continue reading “Unprecedented Times: Don’t Underestimate the Impact of the Pandemic”

I For One Welcome Our Visigoth Overlords

You can’t deny that 2021 is shaping up to be a different year from 2020. We have the same ol’ virus, but we threw out everything else we can get our hands on. The smell of revolution is in the air, and it smells like a new generation wrestling the wealth away from the old, and new culture bumping off the old guard. Finally.

At request of my handlers at 123ish.com, I plunged again into the Gamestop stock short raid and modern Bitcoin millionaires, and pointed out that this, at last, is the proverbial sacking of Rome writ in modern times and the movement of wealth from dusty old guys in suits to bright young kids who approach investing the way they do a World of Warcraft raid.

WallStreetWoW

Speaking of Bitcoin, JWZ, one of my old-skool-hacker idols, has lately become the Al Gore of cryptocurrency mining, yelling that we’re heating the Earth with our greed and we’re all doomed, doomed, DOOMED! He has headlines like “Bitcoin mine cargo container literally incinerating planet,” and more on his dunning-krugerrands tag.

Meanwhile I follow Satan on Twitter (don’t ask, it’s a long story), and come to find out Hell has its own cryptocurrency now. Because of course it does.

I think Satan and JWZ should meet, and possibly have a no-holds-barred brawl in the DNA Lounge for the destiny of this planet. Wouldn’t that be exciting, boys and girls?

Want to see what other cultural rat-traps I have been poking my battered nose into lately? Right this way…

Continue reading “I For One Welcome Our Visigoth Overlords”

Quality SEO Backlinks : The Only Trick That Actually Works

Hi, I’m “Penguin” Pete Trbovich, and YOU overthink SEO!

This time, I want you to take protective measures. Wear a hockey mask and catcher’s mitt, or at least have a pillow handy. This is because I’m about to tell you an SEO trick that is so BLINDING obvious and yet nobody ever, ever thinks of it.

Backlinks, backlinks, backlinks, everybody wants backlinks! To quote Moz.com: “Backlinks are especially valuable for SEO because they represent a ‘vote of confidence’ from one site to another.” But they just talk about how important quality backlinks are, not how to get them. Many sites out there pay lip service to this concept, but are vague on how to get backlinks.

I will not be vague. I will be very specific. This blog post is over 2K words long, relax.

Continue reading “Quality SEO Backlinks : The Only Trick That Actually Works”