Tag: global market

eCommerce Marketing: How We Misread the Internet Audience

By now the Internet has chewed up and masticated the infamous Peloton exercise bike ad. For you people in the future visiting to soberly learn the lessons from the Ghosts of Christmas Ads Past, here’s what that was all about:

The Internet reaction to this ad is a textbook case of unexpected backlash

Everybody mocked it. And lest you be tempted to think “there’s no such thing as bad publicity,” Peloton’s stock actually fell 10% due to bad press from the ad.

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An Online Freelancer Breaks Down the UpWork Top 100

UpWork, which is pretty much the definitive online freelancing platform now, just gave us all a great resource that I think hasn’t gotten enough buzz. I’m talking about the UpWork Top 100. It’s a ranking of the top 100 skills that clients seek in the freelance field.

What does it mean to me as a freelance writer? Not much at first glance – the web still needs content, I type content, there will always be a job for me. But secondary influences come into play here. My greedy little gold-plated heart wants to chase every market as it comes up. When cryptocurrency was big (the infamous BitCoin bubble of 2017), I blogged crypto. Now that legalized cannabis is hot, I’ve jumped into that market. I go where the money is.

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How I Became A Detective Tracking Down Poison THC Vape Cartridges

I’m Just As Surprised As You Are!

Somewhere in my online journalism career, winging into its third decade, I must have come to think of myself as a member of the counterculture. Certainly, the “geek culture” beat I’ve been pounding on is no longer underground, but part of the mainstream and transformed into a hyperthyroid monster of its own. So much so that we enablers sometimes wish we’d saved the cork to the genie’s bottle in case it gets out of control. Ever since undertaking to branch out into swampier horizons, I’ve sought new catacombs of popular culture. There has to be a skull or spiderweb or two here sufficiently gruesome to hold aloft and fascinate some of you.

And then they legalized weed.

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New at Spookwire: Exploring the Denver Airport’s Wacky Conspiracies

Ah, Denver International Airport! Nothing adds spice to the most controversial – and most expensive – public works project in history like decorating it with Nazi murals, demonic horses, grimacing gargoyles, and Freemason symbols. Join me on a tour of DIA, as we delve into the mysteries surrounding this nexus of nuttiness.

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New at 123ish: Anime VTubers Are a Thing Now!

On the lighter, fluffier side, I indulge my inner otaku to trace the cultural roots of the vTuber phenomenon. It’s only been going on a couple years now, so this is your chance to jump on an early bandwagon for this growing medium.

It wasn’t easy researching when the deepest information you get is a few paragraphs from “Japan Trend TV.” Kizuna AI is the face of vTubers, not even remotely being dethroned by her legions of imitators. Bonus round, found this:

That pick up your spirits after the bad news cycle in the media recently?

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New at 123ish: The day social media did something right for once

Look, down in the dump! It’s #trashtag, the social media challenge that made people realize they could use tag games for good! No longer do they have to choke down spoonfuls of cinnamon or run around blindfolded staggering into traffic. They can help clean up public places and score Internet up-arrows at the same time.

It’s small, but it’s progress. baby steps, baby steps.

Random links related to things I’ve said about social media before:

 

New at 123ish.com: It’s Time To Embrace The Bio-Tech Age!

We live in a dark new age of science denial. From anti-vaxxers to anti-GMO to climate change denial, science is under attack on so many fronts at once that the prospect of progress seems doomed. And in the middle of all that, I’m demanding that we go full warp speed ahead on bio-technology.

Yes, we may have a bumpy path resolving some of the stickier ethical questions of genetic engineering and cloning, but it’s a journey well worth taking if it rewards us with cures for disease, better agriculture, and perhaps a cure for human rock-headedness. Dare to dream!

More of my pro-science advocacy:

 

New at 123ish: If Anybody Cared About Climate Change, We Could Have Solved It By Now

What do we do about climate change? Stop setting things on fire, duh! Start using alternative energy everywhere instead of fossil fuels. It’s not a “tomorrow” technology, as I point out, we’re had solar and wind power licked for years, even decades.

I’d just like to point out on my local Iowa scene: MidAmerican is at 50% renewable energy and is making plans to go 100%. They can’t do this without real estate to park the wind turbines, however, so please, folks, let’s be tolerant of a few wind turbines in the neighborhood if it means cheaper energy bills, less dependence on fossil fuels, and a happy, healthy planet? Small sacrifice, right? I’ve visited wind turbines, they’re not that bad to live near.

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New 123ish Post: The International ECommerce Guide To American Holidays

Every year during the holidays, when dealing with clients from all over the world and having to explain to my fifth Australian what Thanksgiving is and why my whole family’s visiting for it, I vow to write this guide someday. Thanks to the marvelous venue that 123ish.com has turned into, I finally got it done!

So: The International ECommerce Guide To American Holidays. Find out why Groundhog Day is so weird, why we can’t predict when Easter will strike, and why your American team-mates might even need October 30th off. Even if you’re native, you’ll still learn something because I’ve tucked away some little-known chestnuts about the origins of the colored-in days on the United States calendar.

If anybody else has a similar guide for another country, I’d love to find out about it. In fact, if you’re not from the United States, why not write an international guide for your country’s holidays? I, myself, would like more insight on what, for example, a “boxing day” is.