Disclaimer: This post originally appeared on a tech blog. It is reused with permission.
In the world of technology, biometric identification has been slowly creeping from the world of science fiction to fact. On the most far-fetched front, we have iris scanners, predicted by movies such as Minority Report. On the less fantastic front, voice recognition systems have become a more common technology, though we’re still working out the kinks. Facial recognition is also getting good enough to prompt Jamie Zawinski into being fascinated by “dazzle” methods to defeat facial scanning. But the most reliable form of biometric identification has actually been the fingerprint reader.
All of us nerds made zombie apocalypse jokes at the beginning of the COVID-19 pandemic. I’m not so sure we’re joking any more. I’m sure as hell not.
Whenever I have braved the Outside World to forage for supplies lately, I get closer and closer to getting into a fight myself. I grew up in the mean ‘hoods of south L.A. so I’m no stranger to rumbles. I’m not scared for myself, but I had hoped for a more peaceful coast to retirement in a tranquil suburb by now.
You can clearly distinguish Team Human from Team Zombie
Team Human are the people who believe in science and reason. They wear their masks and gloves, use sanitary wipes and disinfectant, and keep their distance. They respect the store employees. All of us are out to go about our business quickly and efficiently with the least amount of drama.
Team Zombie isn’t buying any of that. They don’t wear protective gear, and make it a point to get into everybody’s face around every corner. They’re hostile and confronting. They scoff at our “imaginary” pandemic and vaccines and all of our “so-called” science. They’re out to pick a fight at every opportunity.
Over at 123ish.com, my client has commissioned a series tapping my 20+ years experience in content marketing. I’ve dispensed some hard-won SEO and online marketing wisdom in a steady trickle over there. Here’s a list:
Top SEO Factors BESIDES Keywords – For those website owners who pay all the attention to SEO keywords and no attention to anything else, including whether Google’s crawlers can index the page with all that great content on it in the first place. Yes, I have had to patiently explain to generations of clients that Google needs to FIND the page first, then worry about the keywords.
Amazing New SEO Method Discovered : Write Like A Human Being! – Busting a mass of myths about actual text content in relation to how Google sees and ranks your site. The problem with this field is that 90% of the knowledge about textual SEO you’ll find on the web is either outdated, or was outrageous nonsense in the first place.
The Top SEO Tools For Content Marketing – I just want to point out that I was not compensated nor paid by any of the companies whose software I mention here. Yes, SEMRush is expensive, but it’s such a power-tool that it’s ridiculous not to mention it.
Social Media Optimization – The Other Digital Marketing – Along with SEO, nobody thinks about this other sphere of online content marketing: social media. Yet “influencers” pull down up to seven figures, so there must be something to it, no?
I put these posts up partly for the education of the general public, and partly with a self-serving mission because I’m sick to death of explaining the same thing to client after client over and over and over… This isn’t going to help much, but it’s something.
Of course, watch my own space here as I also post under the category You Overthink SEO, just some addendum thoughts and my snarkier, less marketable thoughts on the matter.
*NOTE*: This isn’t a normal blog post; this is a declaration of war. It is tactical and dirty because it was a dirty fight already before I got here.
Wait, I thought I was done fighting about free and open source software…
Yes, I distinctly remember closing down my old FOSS-focused blog, delivering my final battle report for the Great Linux Desktop Wars, getting one last laugh at the con artists I helped shut down, and moving on. The mobile market gives the read-only users their software, and we makers and doers have our laptops, so everyone’s happy. Android rules the mobile, Linux rules the server and industrial sector, it’s Miller time, right?
Dr. Roy Schestowitz, one of my old comrades in the FOSS wars, gave me a nice send-off in 2013. So yes, I must have properly retired.
Why is this still happening? Well, actually, a new thing is happening.
The Old Thing that was happening: Everybody had nothing but desktops and laptops. Makers and doers, us working folk, needed these tools to make and do stuff, using Linux and command lines and programming. Read-only users, people who do nothing but consume, wanted computers to be dumbed down TV sets for them to drool on, while hunting us geeks down in the streets to brand our foreheads with the scarlet “elitist” and then force everyone to use Microsoft Windows.
(To make a long story short, OK?)
That thing stopped happening because hallelujah, mobile came along and saved us. The read-onlys could have their TV set in their pocket and never cared about our tools again. It’s been a loooooong time since I heard anybody attack a command line.
But here’s the New Thing happening: Now the read-onlys outnumber the makers 9-to-1, and they are in charge. The read-onlys want to dumb down our tools anyway because they want everybody to use mobile like them and can’t see why we need powerful, complicated tools to do stuff. If they can’t get us onto mobile, beside them, so that no work gets done, they want to break the tools we use on laptop so we’re screwed anyway. Out of spite.
Dangerous things happen when you put a read-only in charge of an open source software project, especially when he’s the CEO of the company that owns it, and is – stop me if you’ve heard this before – yet another trust fund baby born into wealth and prestige who spits on people who do work.
Again, I thought this was over. I don’t want to go back in the trenches, I thought everyone had learned that lesson!
This is about WordPress, Gutenberg, and Matt Mullenweg
Get used to those three terms, because you’ll be seeing them a lot around here in the coming months.
So Zoom is the latest and hottest thing in teleconferencing apps, and it’s become the official video conferencing interface of the 2020 CoronaVirus pandemic. Isn’t that a cheerful backdrop for your company to get famous?
Lately I see a few people having fun with Zoom backgrounds. There’s the burning house meme which went viral. Others have picked backgrounds from The Office or Star Trek: The Next Generation. I figured I’d join in the fun, because if there’s one thing you all need right now to cope with the epidemic, it’s my deep-fried dark sense of humor.
DISCLAIMER: This post originally appeared in another technology blog that is now defunct. It is reprinted here with permission.
In the year 1969, Ken Thompson and Dennis Ritchie led a team of programmers at Bell Labs to develop the Unix operating system, which was to be a successor to Multics. It proved to be a smashing success in the growing computing field and became the standard for operating systems for the next two decades. In the year 1991, a Finnish programmer name of Linus Torvalds had an itch to develop a Free and Open Source (FOSS) port of Unix, and announced his intentions on Usenet mailing lists leading to a famous debate with one computer science professor Andrew Tanenbaum.
We today know Linux as the root of the Android operating system, dominant in the tablet and smartphone market by as much as 85%. But what many people don’t realize is the huge amount of other attempts that were made to create the perfect Unix-like operating system. Like settlers braving the snow to lead a wagon trail out west, the early days of computing marked many attempts to forge a settlement in the digital wild west, and many met defeat. The players in this epic saga might surprise you.
Media changed everything over the last two decades, and it’s still changing everything faster than we can track it. In another century, I might have been a journalist, a historian, a columnist, or a hack scrivener for pulp fiction rags. I kind of regret missing the boat on that last one. But I am in this century, and so I am a content marketer.
That SEO post fits into my grand scheme of blog-rant TED-talks about how everyone overthinks SEO. Expect more to come, because there is no end of delusions about this pursuit.
DISCLAIMER: This is an old post taken from my previous geeky technology blog. It is preserved here for hysterical raisins (it was popular at the time).
What with the concern over the proposed Internet filtering policy that is supposed to be put into place in Australia, we thought this would be a good time to bring this subject up. Our point here is not to enable people to commit crimes, nor to say that they should commit crimes. Our point is that (a) filtering doesn’t work, and (b) if honest, law-abiding citizens find Internet filtering interfering with a legitimate task, it should not only be their right, but their duty, to subvert the faulty measure.
This information will also prove valuable to those within schools, businesses, and other organizations that filter Internet usage. Although, we of course can’t be held responsible if you get fired or expelled for using this information. And we can’t believe we just had to write that, but not everybody reading this is living in a free country.
I’ve mentioned before my current pet gig, writing within the burgeoning cannabis market. To my surprise, it became 1% writing about how much fun it is to smoke pot and 99% screaming and swearing at the black market. Remember two decades ago when I started to blog about the joys of Linux and ended up fighting street gang wars against tech industry thugs? Kind of like that.
Recently one of my freelance clients got me onto their SEMRush account. It’s a nice tool, it has its place in Search Engine Marketing. But it’s also important to remember, behind those numbers and algorithms, that there are people behind those screens. I try to always look behind the SEO to figure out what motivates the users in the first place.
Hot new acronym to play with: E-A-T
SEMRush has its own blog to help with content marketing. In their obligatory end-of-year post looking ahead into 2020, they bring up E-A-T a lot. E-A-T stands for “Expertise, Authority, and Trust,” and it’s the latest Google indexing bugaboo which everybody is struggling to ascertain. What everybody forgets is that behind the numbers and algorithms, Google cares about what motivates people too.
Turning to SearchEngineJournal, E-A-T is a human-driven link quality control method, where Google’s Quality Rater Guidelines is “used by humans to assign quality scores to search results for specified queries… In other words, pages that would receive high-quality ratings from raters applying these guidelines are the kinds of pages Google wants to rank well.”
More to good Google hygiene than SEO
And then those pages, in turn, get stamped with the “Expertise Authority Trustworthiness” seal of approval. That doesn’t change the algorithms directly; instead it guides the engineers in adjusting those algorithms to bring up those pages more often.
The bottom line: Users – the humans behind those queries – want to see results that are actually helpful, engaging, and informative. That’s as opposed to mechanical SEO content churned out to appease the algorithm gods. Now that I’ve humanized the mechanical search process, watch as I mechanize the human angle all over again:
