WordPress Belongs To All Of Us; Why Let Matt Mullenweg Take It Away?

*NOTE*: This isn’t a normal blog post; this is a declaration of war. It is tactical and dirty because it was a dirty fight already before I got here.

Wait, I thought I was done fighting about free and open source software…

Yes, I distinctly remember closing down my old FOSS-focused blog, delivering my final battle report for the Great Linux Desktop Wars, getting one last laugh at the con artists I helped shut down, and moving on. The mobile market gives the read-only users their software, and we makers and doers have our laptops, so everyone’s happy. Android rules the mobile, Linux rules the server and industrial sector, it’s Miller time, right?

Dr. Roy Schestowitz, one of my old comrades in the FOSS wars, gave me a nice send-off in 2013. So yes, I must have properly retired.

Why is this still happening? Well, actually, a new thing is happening.

The Old Thing that was happening: Everybody had nothing but desktops and laptops. Makers and doers, us working folk, needed these tools to make and do stuff, using Linux and command lines and programming. Read-only users, people who do nothing but consume, wanted computers to be dumbed down TV sets for them to drool on, while hunting us geeks down in the streets to brand our foreheads with the scarlet “elitist” and then force everyone to use Microsoft Windows.

(To make a long story short, OK?)

That thing stopped happening because hallelujah, mobile came along and saved us. The read-onlys could have their TV set in their pocket and never cared about our tools again. It’s been a loooooong time since I heard anybody attack a command line.

But here’s the New Thing happening: Now the read-onlys outnumber the makers 9-to-1, and they are in charge. The read-onlys want to dumb down our tools anyway because they want everybody to use mobile like them and can’t see why we need powerful, complicated tools to do stuff. If they can’t get us onto mobile, beside them, so that no work gets done, they want to break the tools we use on laptop so we’re screwed anyway. Out of spite.

Dangerous things happen when you put a read-only in charge of an open source software project, especially when he’s the CEO of the company that owns it, and is – stop me if you’ve heard this before – yet another trust fund baby born into wealth and prestige who spits on people who do work.

Again, I thought this was over. I don’t want to go back in the trenches, I thought everyone had learned that lesson!

This is about WordPress, Gutenberg, and Matt Mullenweg

Get used to those three terms, because you’ll be seeing them a lot around here in the coming months.

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A big damn update on everything I’ve been working on

Hello! Why, this is my own website! I remember this place! It’s where I come to blog some more after blogging for clients all day. Let me tell you, it’s hilarious to be in content marketing and have your own site be in the depths of Google’s 35th page of search results for anything at all. “Yeah, but my clients’ sites rank high…”

Latest boof THC cart bust: Green Box, a product I traced to a guy in Inland Empire, Cali, who takes vacations to Maui, rents the penthouse suite at Vegas casinos, orders the most gourmet cuisine from the finest restaurants, Instagrams all that, and still can’t afford a license for his bunk ass vape cartridge brand. Dude lives like Scarface before the fall, but it’s a fascinating look into street cart culture. If I turn up mysteriously dead, it was this guy. I love my job.

Second-latest boof THC cart bust: Fiyaman Extracts, which can afford to hire Tommy Chong to endorse them but also – surprise! – can’t afford a license for their black market, heavily-counterfeited product. I love my job.

Drama of the month: When I busted yet another boof cart brand, Gold Coast Clear, the seller showed up in our forum on DabConnection to snivel that our exposure hurt his little business and demanded we take it down. You know, because that’s more important than when 15-year-old kids die from vaping boof. So I got pissed enough to deliver one of those epic irate rants I’m famous for, titled “if we get your brand mistaken for fake, IT’S YOUR OWN DAMN FAULT!” If you read nothing else by me this year, do not miss this.

I love my job even more.

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Dissecting the Fallacies of the COBOL Programmer “Crisis”

I’ve been way too busy to address the story when it first broke, but that’s how the burrito’s been rolling around here lately. Briefly, here’s the sequence of the story which made my blood boil:

COVID-19 pandemic hits
World recession (if not depression) hits
An unprecedented number of citizens in US file for unemployment
US government issues economic stimulus checks so the economy doesn’t go boom
IRS, banks, and other institutions report a crisis: they can’t help people fast enough because their machines are using… COBOL!

This triggered an avalanche of ignorant technology story headlines the likes of which haven’t been seen since Y2K.

“Wanted urgently: People who know a half century-old computer language so states can process unemployment claims!” screams CNN.

“Government systems written in the old COBOL computer language are blocking us from our cash!” gurgles ZDNet, the FOX News of tech media.

“Unemployment checks are being held up by a coding language almost nobody knows!” valley-girls The Verge.

“An ancient programming language is suddenly in demand thanks to the pandemic!” derps Salon.

It’s been going on like this for weeks. The drooling stupidity dripping over these stories is inexcusable in the year 2020. The media, let us never forget, is chock full of stubbornly anti-intellectual reporters who flat out refuse to learn because what’s the money in reporting an accurate story?

So, for those of you just joining us (because everybody else lies to you), allow the World’s Oldest Blogging Hacker to explain this mess…

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A Content Marketing Career: Expectations vs Reality

Over at 123ish.com, my satellite client, I’ve been asked to start talking about my own line of work. So I detailed how I accidentally became a content marketer for the web starting from a childhood spent reading books. Then I tackled a detail within content marketing for the web, with the top SEO factors that have nothing to do with the content.

Media changed everything over the last two decades, and it’s still changing everything faster than we can track it. In another century, I might have been a journalist, a historian, a columnist, or a hack scrivener for pulp fiction rags. I kind of regret missing the boat on that last one. But I am in this century, and so I am a content marketer.

That SEO post fits into my grand scheme of blog-rant TED-talks about how everyone overthinks SEO. Expect more to come, because there is no end of delusions about this pursuit.

What is Internet Filtering?

DISCLAIMER: This is an old post taken from my previous geeky technology blog. It is preserved here for hysterical raisins (it was popular at the time).

What with the concern over the proposed Internet filtering policy that is supposed to be put into place in Australia, we thought this would be a good time to bring this subject up. Our point here is not to enable people to commit crimes, nor to say that they should commit crimes. Our point is that (a) filtering doesn’t work, and (b) if honest, law-abiding citizens find Internet filtering interfering with a legitimate task, it should not only be their right, but their duty, to subvert the faulty measure.

This information will also prove valuable to those within schools, businesses, and other organizations that filter Internet usage. Although, we of course can’t be held responsible if you get fired or expelled for using this information. And we can’t believe we just had to write that, but not everybody reading this is living in a free country.

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The Black Market For THC Vape Cartridges Is Getting NASTY!

I’ve mentioned before my current pet gig, writing within the burgeoning cannabis market. To my surprise, it became 1% writing about how much fun it is to smoke pot and 99% screaming and swearing at the black market. Remember two decades ago when I started to blog about the joys of Linux and ended up fighting street gang wars against tech industry thugs? Kind of like that.

The “thug” part is coming literal now. Recently we have started to run across black market vape brands that fake their lab results.

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eCommerce Marketing For Dopamine Addicts

Recently one of my freelance clients got me onto their SEMRush account. It’s a nice tool, it has its place in Search Engine Marketing. But it’s also important to remember, behind those numbers and algorithms, that there are people behind those screens. I try to always look behind the SEO to figure out what motivates the users in the first place.

Hot new acronym to play with: E-A-T

SEMRush has its own blog to help with content marketing. In their obligatory end-of-year post looking ahead into 2020, they bring up E-A-T a lot. E-A-T stands for “Expertise, Authority, and Trust,” and it’s the latest Google indexing bugaboo which everybody is struggling to ascertain. What everybody forgets is that behind the numbers and algorithms, Google cares about what motivates people too.

Turning to SearchEngineJournal, E-A-T is a human-driven link quality control method, where Google’s Quality Rater Guidelines is “used by humans to assign quality scores to search results for specified queries… In other words, pages that would receive high-quality ratings from raters applying these guidelines are the kinds of pages Google wants to rank well.”

And then those pages, in turn, get stamped with the “Expertise Authority Trustworthiness” seal of approval. That doesn’t change the algorithms directly; instead it guides the engineers in adjusting those algorithms to bring up those pages more often.

The bottom line: Users – the humans behind those queries – want to see results that are actually helpful, engaging, and informative. That’s as opposed to mechanical SEO content churned out to appease the algorithm gods. Now that I’ve humanized the mechanical search process, watch as I mechanize the human angle all over again:

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eCommerce Marketing: How We Misread the Internet Audience

By now the Internet has chewed up and masticated the infamous Peloton exercise bike ad. For you people in the future visiting to soberly learn the lessons from the Ghosts of Christmas Ads Past, here’s what that was all about:

The Internet reaction to this ad is a textbook case of unexpected backlash

Everybody mocked it. And lest you be tempted to think “there’s no such thing as bad publicity,” Peloton’s stock actually fell 10% due to bad press from the ad.

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Christmas Gift Shopping With Penguin Pete

So it’s the holiday season and I’ve actually taken a break from my usual Scroogy behavior to go Black Friday shopping last week. This is the first time I’ve ever done that! Normally I stay in, safe from getting trampled. But the kids were in town to visit this last Thanksgiving weekend, and we don’t get to see them that often these days, so I suggested we stampede Historic Valley Junction. And man did we have a blast! Black Friday isn’t as crowded as it used to be.

Of course, I turned it into a client post too. Everybody else runs around Valley Junction taking selfies with everything, so why not join in and be able to monetize it too? That link you will find is also an eccentric gift idea guide.

What didn’t make it into that post: We ate lunch at Heavenly, an Asian restaurant where they know what a bowl of hot ‘n’ sour soup is and set the table with chopsticks in mind first. They have this awesome mural behind the bar there:

mural at Heavenly cuisine in Valley Junction

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An Online Freelancer Breaks Down the UpWork Top 100

UpWork, which is pretty much the definitive online freelancing platform now, just gave us all a great resource that I think hasn’t gotten enough buzz. I’m talking about the UpWork Top 100. It’s a ranking of the top 100 skills that clients seek in the freelance field.

What does it mean to me as a freelance writer? Not much at first glance – the web still needs content, I type content, there will always be a job for me. But secondary influences come into play here. My greedy little gold-plated heart wants to chase every market as it comes up. When cryptocurrency was big (the infamous BitCoin bubble of 2017), I blogged crypto. Now that legalized cannabis is hot, I’ve jumped into that market. I go where the money is.

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