WordPress Belongs To All Of Us; Why Let Matt Mullenweg Take It Away?

*NOTE*: This isn’t a normal blog post; this is a declaration of war. It is tactical and dirty because it was a dirty fight already before I got here.

Wait, I thought I was done fighting about free and open source software…

Yes, I distinctly remember closing down my old FOSS-focused blog, delivering my final battle report for the Great Linux Desktop Wars, getting one last laugh at the con artists I helped shut down, and moving on. The mobile market gives the read-only users their software, and we makers and doers have our laptops, so everyone’s happy. Android rules the mobile, Linux rules the server and industrial sector, it’s Miller time, right?

Dr. Roy Schestowitz, one of my old comrades in the FOSS wars, gave me a nice send-off in 2013. So yes, I must have properly retired.

Why is this still happening? Well, actually, a new thing is happening.

The Old Thing that was happening: Everybody had nothing but desktops and laptops. Makers and doers, us working folk, needed these tools to make and do stuff, using Linux and command lines and programming. Read-only users, people who do nothing but consume, wanted computers to be dumbed down TV sets for them to drool on, while hunting us geeks down in the streets to brand our foreheads with the scarlet “elitist” and then force everyone to use Microsoft Windows.

(To make a long story short, OK?)

That thing stopped happening because hallelujah, mobile came along and saved us. The read-onlys could have their TV set in their pocket and never cared about our tools again. It’s been a loooooong time since I heard anybody attack a command line.

But here’s the New Thing happening: Now the read-onlys outnumber the makers 9-to-1, and they are in charge. The read-onlys want to dumb down our tools anyway because they want everybody to use mobile like them and can’t see why we need powerful, complicated tools to do stuff. If they can’t get us onto mobile, beside them, so that no work gets done, they want to break the tools we use on laptop so we’re screwed anyway. Out of spite.

Dangerous things happen when you put a read-only in charge of an open source software project, especially when he’s the CEO of the company that owns it, and is – stop me if you’ve heard this before – yet another trust fund baby born into wealth and prestige who spits on people who do work.

Again, I thought this was over. I don’t want to go back in the trenches, I thought everyone had learned that lesson!

This is about WordPress, Gutenberg, and Matt Mullenweg

Get used to those three terms, because you’ll be seeing them a lot around here in the coming months.

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Dissecting the Fallacies of the COBOL Programmer “Crisis”

I’ve been way too busy to address the story when it first broke, but that’s how the burrito’s been rolling around here lately. Briefly, here’s the sequence of the story which made my blood boil:

COVID-19 pandemic hits
World recession (if not depression) hits
An unprecedented number of citizens in US file for unemployment
US government issues economic stimulus checks so the economy doesn’t go boom
IRS, banks, and other institutions report a crisis: they can’t help people fast enough because their machines are using… COBOL!

This triggered an avalanche of ignorant technology story headlines the likes of which haven’t been seen since Y2K.

“Wanted urgently: People who know a half century-old computer language so states can process unemployment claims!” screams CNN.

“Government systems written in the old COBOL computer language are blocking us from our cash!” gurgles ZDNet, the FOX News of tech media.

“Unemployment checks are being held up by a coding language almost nobody knows!” valley-girls The Verge.

“An ancient programming language is suddenly in demand thanks to the pandemic!” derps Salon.

It’s been going on like this for weeks. The drooling stupidity dripping over these stories is inexcusable in the year 2020. The media, let us never forget, is chock full of stubbornly anti-intellectual reporters who flat out refuse to learn because what’s the money in reporting an accurate story?

So, for those of you just joining us (because everybody else lies to you), allow the World’s Oldest Blogging Hacker to explain this mess…

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Zoom backgrounds : the Penguin Pete way!

So Zoom is the latest and hottest thing in teleconferencing apps, and it’s become the official video conferencing interface of the 2020 CoronaVirus pandemic. Isn’t that a cheerful backdrop for your company to get famous?

Lately I see a few people having fun with Zoom backgrounds. There’s the burning house meme which went viral. Others have picked backgrounds from The Office or Star Trek: The Next Generation. I figured I’d join in the fun, because if there’s one thing you all need right now to cope with the epidemic, it’s my deep-fried dark sense of humor.

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I Can’t Believe It’s Not Unix!

DISCLAIMER: This post originally appeared in another technology blog that is now defunct. It is reprinted here with permission.

In the year 1969, Ken Thompson and Dennis Ritchie led a team of programmers at Bell Labs to develop the Unix operating system, which was to be a successor to Multics. It proved to be a smashing success in the growing computing field and became the standard for operating systems for the next two decades. In the year 1991, a Finnish programmer name of Linus Torvalds had an itch to develop a Free and Open Source (FOSS) port of Unix, and announced his intentions on Usenet mailing lists leading to a famous debate with one computer science professor Andrew Tanenbaum.

We today know Linux as the root of the Android operating system, dominant in the tablet and smartphone market by as much as 85%. But what many people don’t realize is the huge amount of other attempts that were made to create the perfect Unix-like operating system. Like settlers braving the snow to lead a wagon trail out west, the early days of computing marked many attempts to forge a settlement in the digital wild west, and many met defeat. The players in this epic saga might surprise you.

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A Content Marketing Career: Expectations vs Reality

Over at 123ish.com, my satellite client, I’ve been asked to start talking about my own line of work. So I detailed how I accidentally became a content marketer for the web starting from a childhood spent reading books. Then I tackled a detail within content marketing for the web, with the top SEO factors that have nothing to do with the content.

Media changed everything over the last two decades, and it’s still changing everything faster than we can track it. In another century, I might have been a journalist, a historian, a columnist, or a hack scrivener for pulp fiction rags. I kind of regret missing the boat on that last one. But I am in this century, and so I am a content marketer.

That SEO post fits into my grand scheme of blog-rant TED-talks about how everyone overthinks SEO. Expect more to come, because there is no end of delusions about this pursuit.

What is Internet Filtering?

DISCLAIMER: This is an old post taken from my previous geeky technology blog. It is preserved here for hysterical raisins (it was popular at the time).

What with the concern over the proposed Internet filtering policy that is supposed to be put into place in Australia, we thought this would be a good time to bring this subject up. Our point here is not to enable people to commit crimes, nor to say that they should commit crimes. Our point is that (a) filtering doesn’t work, and (b) if honest, law-abiding citizens find Internet filtering interfering with a legitimate task, it should not only be their right, but their duty, to subvert the faulty measure.

This information will also prove valuable to those within schools, businesses, and other organizations that filter Internet usage. Although, we of course can’t be held responsible if you get fired or expelled for using this information. And we can’t believe we just had to write that, but not everybody reading this is living in a free country.

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The Black Market For THC Vape Cartridges Is Getting NASTY!

I’ve mentioned before my current pet gig, writing within the burgeoning cannabis market. To my surprise, it became 1% writing about how much fun it is to smoke pot and 99% screaming and swearing at the black market. Remember two decades ago when I started to blog about the joys of Linux and ended up fighting street gang wars against tech industry thugs? Kind of like that.

The “thug” part is coming literal now. Recently we have started to run across black market vape brands that fake their lab results.

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Why Is SEO Marketing For Media Topics So Hard?

Hi, I’m “Penguin” Pete Trbovich… and you overthink SEO!

You have a great idea for a moneymaking website: You’re going to write a fandom blog for your favorite media, be it movies, TV shows, music, video games, books, comics, manga, anime, whatever. And then you’re going to post affiliate links from your site to Amazon, etc., so that fans will read about this stuff and hopefully buy some of it with a commission for you.

What a “passive-income” prospect! All we need is some content marketing, and the rest takes care of itself. People Google for this stuff all the time, so you know it’s a popular topic space.

What fandom do we pick to write about first?

Star Wars is popular, we can cash in on that fandom! Let’s see how competitive writing about Star Wars is:

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eCommerce Marketing For Dopamine Addicts

Recently one of my freelance clients got me onto their SEMRush account. It’s a nice tool, it has its place in Search Engine Marketing. But it’s also important to remember, behind those numbers and algorithms, that there are people behind those screens. I try to always look behind the SEO to figure out what motivates the users in the first place.

Hot new acronym to play with: E-A-T

SEMRush has its own blog to help with content marketing. In their obligatory end-of-year post looking ahead into 2020, they bring up E-A-T a lot. E-A-T stands for “Expertise, Authority, and Trust,” and it’s the latest Google indexing bugaboo which everybody is struggling to ascertain. What everybody forgets is that behind the numbers and algorithms, Google cares about what motivates people too.

Turning to SearchEngineJournal, E-A-T is a human-driven link quality control method, where Google’s Quality Rater Guidelines is “used by humans to assign quality scores to search results for specified queries… In other words, pages that would receive high-quality ratings from raters applying these guidelines are the kinds of pages Google wants to rank well.”

And then those pages, in turn, get stamped with the “Expertise Authority Trustworthiness” seal of approval. That doesn’t change the algorithms directly; instead it guides the engineers in adjusting those algorithms to bring up those pages more often.

The bottom line: Users – the humans behind those queries – want to see results that are actually helpful, engaging, and informative. That’s as opposed to mechanical SEO content churned out to appease the algorithm gods. Now that I’ve humanized the mechanical search process, watch as I mechanize the human angle all over again:

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Christmas Gift Shopping With Penguin Pete

So it’s the holiday season and I’ve actually taken a break from my usual Scroogy behavior to go Black Friday shopping last week. This is the first time I’ve ever done that! Normally I stay in, safe from getting trampled. But the kids were in town to visit this last Thanksgiving weekend, and we don’t get to see them that often these days, so I suggested we stampede Historic Valley Junction. And man did we have a blast! Black Friday isn’t as crowded as it used to be.

Of course, I turned it into a client post too. Everybody else runs around Valley Junction taking selfies with everything, so why not join in and be able to monetize it too? That link you will find is also an eccentric gift idea guide.

What didn’t make it into that post: We ate lunch at Heavenly, an Asian restaurant where they know what a bowl of hot ‘n’ sour soup is and set the table with chopsticks in mind first. They have this awesome mural behind the bar there:

mural at Heavenly cuisine in Valley Junction

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