So Zoom is the latest and hottest thing in teleconferencing apps, and it’s become the official video conferencing interface of the 2020 CoronaVirus pandemic. Isn’t that a cheerful backdrop for your company to get famous?
Lately I see a few people having fun with Zoom backgrounds. There’s the burning house meme which went viral. Others have picked backgrounds from The Office or Star Trek: The Next Generation. I figured I’d join in the fun, because if there’s one thing you all need right now to cope with the epidemic, it’s my deep-fried dark sense of humor.
Media changed everything over the last two decades, and it’s still changing everything faster than we can track it. In another century, I might have been a journalist, a historian, a columnist, or a hack scrivener for pulp fiction rags. I kind of regret missing the boat on that last one. But I am in this century, and so I am a content marketer.
That SEO post fits into my grand scheme of blog-rant TED-talks about how everyone overthinks SEO. Expect more to come, because there is no end of delusions about this pursuit.
I’ve mentioned before my current pet gig, writing within the burgeoning cannabis market. To my surprise, it became 1% writing about how much fun it is to smoke pot and 99% screaming and swearing at the black market. Remember two decades ago when I started to blog about the joys of Linux and ended up fighting street gang wars against tech industry thugs? Kind of like that.
Hi, I’m “Penguin” Pete Trbovich… and you overthink SEO!
You have a great idea for a moneymaking website: You’re going to write a fandom blog for your favorite media, be it movies, TV shows, music, video games, books, comics, manga, anime, whatever. And then you’re going to post affiliate links from your site to Amazon, etc., so that fans will read about this stuff and hopefully buy some of it with a commission for you.
What a “passive-income” prospect! All we need is some content marketing, and the rest takes care of itself. People Google for this stuff all the time, so you know it’s a popular topic space.
What fandom do we pick to write about first?
Star Wars is popular, we can cash in on that fandom! Let’s see how competitive writing about Star Wars is:
Recently one of my freelance clients got me onto their SEMRush account. It’s a nice tool, it has its place in Search Engine Marketing. But it’s also important to remember, behind those numbers and algorithms, that there are people behind those screens. I try to always look behind the SEO to figure out what motivates the users in the first place.
Hot new acronym to play with: E-A-T
SEMRush has its own blog to help with content marketing. In their obligatory end-of-year post looking ahead into 2020, they bring up E-A-T a lot. E-A-T stands for “Expertise, Authority, and Trust,” and it’s the latest Google indexing bugaboo which everybody is struggling to ascertain. What everybody forgets is that behind the numbers and algorithms, Google cares about what motivates people too.
Turning to SearchEngineJournal, E-A-T is a human-driven link quality control method, where Google’s Quality Rater Guidelines is “used by humans to assign quality scores to search results for specified queries… In other words, pages that would receive high-quality ratings from raters applying these guidelines are the kinds of pages Google wants to rank well.”
More to good Google hygiene than SEO
And then those pages, in turn, get stamped with the “Expertise Authority Trustworthiness” seal of approval. That doesn’t change the algorithms directly; instead it guides the engineers in adjusting those algorithms to bring up those pages more often.
The bottom line: Users – the humans behind those queries – want to see results that are actually helpful, engaging, and informative. That’s as opposed to mechanical SEO content churned out to appease the algorithm gods. Now that I’ve humanized the mechanical search process, watch as I mechanize the human angle all over again:
By now the Internet has chewed up and masticated the infamous Peloton exercise bike ad. For you people in the future visiting to soberly learn the lessons from the Ghosts of Christmas Ads Past, here’s what that was all about:
The Internet reaction to this ad is a textbook case of unexpected backlash
Everybody mocked it. And lest you be tempted to think “there’s no such thing as bad publicity,” Peloton’s stock actually fell 10% due to bad press from the ad.
UpWork, which is pretty much the definitive online freelancing platform now, just gave us all a great resource that I think hasn’t gotten enough buzz. I’m talking about the UpWork Top 100. It’s a ranking of the top 100 skills that clients seek in the freelance field.
What does it mean to me as a freelance writer? Not much at first glance – the web still needs content, I type content, there will always be a job for me. But secondary influences come into play here. My greedy little gold-plated heart wants to chase every market as it comes up. When cryptocurrency was big (the infamous BitCoin bubble of 2017), I blogged crypto. Now that legalized cannabis is hot, I’ve jumped into that market. I go where the money is.
Let me give you one word for your future career, young people. (*Leans in with portentous whisper*): Terpenes.
Terpenes are going to be huge, folks. Have you accepted terpenes into your heart as your lord and savior? Over at my DabConnection gig, I’ve been talkin’ some serious terpene turkey. I started out trying to illuminate this curious corner of cannabis chemistry because I see a lot of questions about them, and not much answers. I ended up falling into a research rabbit hole and starting writing up encyclopedia-type entries on the top terpenes in cannabis. Meet some of nature’s most whimsical organic compounds, after the jump.
Big whoopie, I’m a food blogger now! Well, OK, we’ve gotta fill categories somehow, so it’s been food a couple times. I am far from the only blogger online to rave about the Mediterranean Diet, but it’s the only sensible diet there is to find with real research to back it up.
Naturally, sticking to the Mediterranean Diet is just about the most anti-American thing you can do. Walk home from the store with a bottle of actual olive oil (easier said than done) and a bag of kale and pick-ups like these:
will follow you down the street yelling “FAGGIT!” So I go into how American food culture is one big conspiracy to keep you tubby as a hippo. This brings us to a very topical subject…
Somewhere in my online journalism career, winging into its third decade, I must have come to think of myself as a member of the counterculture. Certainly, the “geek culture” beat I’ve been pounding on is no longer underground, but part of the mainstream and transformed into a hyperthyroid monster of its own. So much so that we enablers sometimes wish we’d saved the cork to the genie’s bottle in case it gets out of control. Ever since undertaking to branch out into swampier horizons, I’ve sought new catacombs of popular culture. There has to be a skull or spiderweb or two here sufficiently gruesome to hold aloft and fascinate some of you.
