Over at 123ish.com, my client has commissioned a series tapping my 20+ years experience in content marketing. I’ve dispensed some hard-won SEO and online marketing wisdom in a steady trickle over there. Here’s a list:
Top SEO Factors BESIDES Keywords – For those website owners who pay all the attention to SEO keywords and no attention to anything else, including whether Google’s crawlers can index the page with all that great content on it in the first place. Yes, I have had to patiently explain to generations of clients that Google needs to FIND the page first, then worry about the keywords.
Amazing New SEO Method Discovered : Write Like A Human Being! – Busting a mass of myths about actual text content in relation to how Google sees and ranks your site. The problem with this field is that 90% of the knowledge about textual SEO you’ll find on the web is either outdated, or was outrageous nonsense in the first place.
The Top SEO Tools For Content Marketing – I just want to point out that I was not compensated nor paid by any of the companies whose software I mention here. Yes, SEMRush is expensive, but it’s such a power-tool that it’s ridiculous not to mention it.
Social Media Optimization – The Other Digital Marketing – Along with SEO, nobody thinks about this other sphere of online content marketing: social media. Yet “influencers” pull down up to seven figures, so there must be something to it, no?
I put these posts up partly for the education of the general public, and partly with a self-serving mission because I’m sick to death of explaining the same thing to client after client over and over and over… This isn’t going to help much, but it’s something.
Of course, watch my own space here as I also post under the category You Overthink SEO, just some addendum thoughts and my snarkier, less marketable thoughts on the matter.
