{"id":657,"date":"2020-03-18T11:24:15","date_gmt":"2020-03-18T17:24:15","guid":{"rendered":"https:\/\/penguinpetes.com\/wordpress\/?p=657"},"modified":"2020-05-24T09:12:17","modified_gmt":"2020-05-24T15:12:17","slug":"a-content-marketing-career-expectations-vs-reality","status":"publish","type":"post","link":"https:\/\/penguinpetes.com\/wordpress\/2020\/03\/18\/a-content-marketing-career-expectations-vs-reality\/","title":{"rendered":"A Content Marketing Career: Expectations vs Reality"},"content":{"rendered":"<p>Over at 123ish.com, my satellite client, I&#8217;ve been asked to start talking about my own line of work. So I detailed <a href=\"https:\/\/www.123ish.com\/en\/entries\/2017-how-i-accidentally-became-a-writer\">how I accidentally became a content marketer<\/a> for the web starting from a childhood spent reading books. Then I tackled a detail within content marketing for the web, with <a href=\"https:\/\/www.123ish.com\/en\/entries\/2041-top-seo-factors-besides-keywords\">the top SEO factors that have nothing to do with the content<\/a>.<\/p>\n<p>Media changed everything over the last two decades, and it&#8217;s still changing everything faster than we can track it. In another century, I might have been a journalist, a historian, a columnist, or a hack scrivener for pulp fiction rags. I kind of regret missing the boat on that last one. But I am in this century, and so I am a content marketer.<\/p>\n<p>That SEO post fits into my grand scheme of blog-rant TED-talks about how everyone overthinks SEO. Expect more to come, because there is no end of delusions about this pursuit.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over at 123ish.com, my satellite client, I&#8217;ve been asked to start talking about my own line of work. So I detailed how I accidentally became a content marketer for the web starting from a childhood spent reading books. Then I tackled a detail within content marketing for the web, with the top SEO factors that &hellip; <a href=\"https:\/\/penguinpetes.com\/wordpress\/2020\/03\/18\/a-content-marketing-career-expectations-vs-reality\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A Content Marketing Career: Expectations vs Reality&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[34,38,63],"tags":[11,46,60,21,16,36,12],"class_list":["post-657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-media","category-you-overthink-seo","tag-authors","tag-business","tag-culture","tag-economy","tag-freelancing","tag-global-market","tag-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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